Truth is our message.
We believe that the honest truth is always more interesting than the lie. So we ask, what is the truth about your idea, your product, your service, your brand, your audience? We’re not interested in bullshit and neither is the person reading or watching your marketing.
Story is our method.
The human mind is hard-wired for story. It’s how each of us interprets meaning. So we tap into story for all it has to offer. Sometimes that’s simply to help us craft crystal-clear explanations. Other times it’s to draw people into a narrative. Either way, everything rises and falls on story.
Love is our motive.
We care about people—especially the people looking at your marketing. Your message is from you, but it’s for them. What matters to them? What do they need? Where are they confused? One definition of love is putting the needs of others above yourself. What if that could be said to be true of your brand?