Traditional​ ​Marketing​ ​Or​ ​Digital​ ​Marketing?

I’ll​ ​bet​ ​that​ ​you’ve​ ​been​ ​faced​ ​with​ ​this​ ​decision​ ​while​ ​trying​ ​to​ ​figure​ ​out​ ​your​ ​business’s marketing​ ​plan.​ ​It​ ​can​ ​really​ ​feel​ ​like​ ​a​ ​“chicken​ ​or​ ​the​ ​egg”​ ​question,​ ​especially​ ​if​ ​you’re not​ ​totally​ ​sure​ ​what​ ​it​ ​means.​ ​Traditional​ ​is​ ​more,​ ​well,​ ​traditional,​ ​so​ ​that​ ​means​ ​it’s​ ​good, right?​ ​But​ ​digital​ ​is​ ​what​ ​everyone’s​ ​doing,​ ​so​ ​maybe​ ​that’s​ ​better?

The​ ​traditional​ ​or​ ​digital​ ​question​ ​can​ ​really​ ​make​ ​you​ ​tear​ ​your​ ​hair​ ​out.​ ​Luckily,​ ​it​ ​doesn’t have​ ​to​ ​be​ ​that​ ​stressful.​ ​Let’s​ ​break​ ​it​ ​all​ ​down.

Traditional​ ​Marketing

If​ ​you​ ​can​ ​touch​ ​it,​ ​it’s​ ​probably​ ​traditional​ ​marketing.​ ​These​ ​are​ ​billboards,​ ​posters, magazine​ ​ads,​ ​in-store​ ​displays,​ ​newspaper​ ​ads​ ​and​ ​direct​ ​mail.​ ​It’s​ ​also​ ​TV​ ​commercials, radio​ ​ads,​ ​spots​ ​in​ ​movie​ ​theaters.​ ​If​ ​the​ ​word​ ​“traditional”​ ​makes​ ​you​ ​think​ ​it’s​ ​the​ ​kind​ ​of advertising​ ​that​ ​grandpa​ ​used​ ​to​ ​do,​ ​think​ ​again.​ ​Fancy​ ​LED​ ​displays,​ ​cutting-edge experiential​ ​advertising,​ ​even​ ​some​ ​virtual​ ​reality​ ​simulation​ ​displays​ ​fall​ ​under​ ​the umbrella​ ​of​ ​traditional​ ​marketing.

With​ ​traditional​ ​marketing,​ ​you​ ​are​ ​targeting​ ​a​ ​wide​ ​swath​ ​of​ ​the​ ​public.​ ​Put​ ​out​ ​a​ ​good​ ​ad and​ ​it’s​ ​pretty​ ​easy​ ​to​ ​win​ ​eyeballs​ ​on​ ​a​ ​billboard​ ​or​ ​bus​ ​station​ ​ad​ ​on​ ​a​ ​busy,​ ​traffic-addled street—​ ​literally​ ​all​ ​you​ ​need​ ​to​ ​do​ ​is​ ​be​ ​a​ ​little​ ​more​ ​interesting​ ​than​ ​watching​ ​the​ ​driver next​ ​to​ ​me​ ​pick​ ​his​ ​nose.​ ​When​ ​done​ ​spectacularly​ ​well,​ ​large​ ​scale​ ​outdoor​ ​billboards​ ​can build​ ​a​ ​buzz​ ​around​ ​a​ ​brand​ ​and​ ​a​ ​campaign​ ​that’s​ ​unmatched​ ​by​ ​anything​ ​else.

Of​ ​course,​ ​your​ ​budget​ ​might​ ​mean​ ​that​ ​you​ ​have​ ​to​ ​think​ ​small.​ ​That’s​ ​totally​ ​fine​ ​too! While​ ​a​ ​newspaper​ ​or​ ​magazine​ ​ad​ ​might​ ​not​ ​have​ ​the​ ​pizazz​ ​of​ ​plastering​ ​a​ ​city skyscraper,​ ​they’re​ ​still​ ​remarkably​ ​effective.​ ​When​ ​your​ ​reader​ ​has​ ​a​ ​magazine​ ​or newspaper​ ​in​ ​hand,​ ​they’re​ ​actively​ ​engaged.​ ​The​ ​same​ ​goes​ ​for​ ​watching​ ​TV​ ​or​ ​listening to​ ​the​ ​radio.​ ​They’re​ ​opting​ ​in​ ​and​ ​usually​ ​killing​ ​time,​ ​whether​ ​it’s​ ​in​ ​a​ ​waiting​ ​room,​ ​in​ ​a fancy​ ​cafe,​ ​sweating​ ​it​ ​out​ ​on​ ​a​ ​treadmill,​ ​or​ ​passing​ ​a​ ​few​ ​moments​ ​on​ ​the​ ​porcelain throne.

Several​ ​brain​ ​studies​ ​have​ ​shown​ ​that​ ​having​ ​a​ ​tangible​ ​ad​ ​product​ ​produces​ ​a​ ​greater feeling​ ​of​ ​authenticity,​ ​that​ ​the​ ​product​ ​is​ ​more​ ​real​ ​and​ ​the​ ​campaign​ ​more​ ​honest,​ ​than its​ ​digitally​ ​ephemeral​ ​counterparts.​ ​It’s​ ​also​ ​got​ ​a​ ​greater​ ​longevity–​ ​when​ ​you​ ​think​ ​of​ ​the world’s​ ​great​ ​campaigns,​ ​“Just​ ​Do​ ​It,”​ ​“Where’s​ ​The​ ​Beef,”​ ​“Think​ ​Different,”​ ​you’re​ ​thinking of​ ​traditional​ ​marketing.

Digital​ ​Marketing

Digital​ ​marketing​ ​refers​ ​to​ ​any​ ​kind​ ​of​ ​marketing​ ​using​ ​the​ ​internet​ ​and​ ​whatever newfangled​ ​thingamajigs​ ​the​ ​kids​ ​are​ ​up​ ​to​ ​these​ ​days.​ ​If​ ​you’re​ ​looking​ ​at​ ​your​ ​ad​ ​on​ ​a computer,​ ​tablet,​ ​or​ ​phone,​ ​it’s​ ​digital​ ​marketing.​ ​Facebook,​ ​Instagram,​ ​Twitter,​ ​Snapchat, WhatsApp,​ ​Pinterest,​ ​Buzzfeed,​ ​Youtube,​ ​blog​ ​posts,​ ​all​ ​of​ ​it’s​ ​digital​ ​marketing​ ​and​ ​it comes​ ​at​ ​you​ ​fast.​ ​It​ ​pays​ ​to​ ​keep​ ​up.​ ​Digital​ ​marketing​ ​definitely​ ​coincides​ ​with​ ​your youngest​ ​potential​ ​customers​ ​and​ ​gives​ ​you​ ​a​ ​great​ ​opportunity​ ​to​ ​establish​ ​a​ ​cool,​ ​hip brand.

It​ ​also​ ​gives​ ​you​ ​a​ ​great​ ​change​ ​to​ ​target​ ​your​ ​ads​ ​to​ ​a​ ​hyper​ ​narrow​ ​audience.​ ​If​ ​you​ ​have a​ ​product​ ​that​ ​only​ ​appeals​ ​to​ ​a​ ​small​ ​market​ ​segment,​ ​for​ ​example,​ ​apartment accessories​ ​for​ ​ferrets,​ ​digital​ ​marketing​ ​is​ ​going​ ​to​ ​help​ ​you​ ​hone​ ​in​ ​on​ ​that​ ​market​ ​and, well,​ ​ferret​ ​them​ ​out,​ ​so​ ​to​ ​speak.​ ​But​ ​if​ ​you’ve​ ​got​ ​a​ ​product​ ​with​ ​mass​ ​market​ ​appeal, digital​ ​marketing’s​ ​laser​ ​precision​ ​accuracy​ ​can​ ​help​ ​you​ ​there​ ​too.​ ​If​ ​you’re​ ​a​ ​furniture business,​ ​your​ ​campaign​ ​for​ ​bringing​ ​a​ ​room​ ​together​ ​with​ ​an​ ​heirloom​ ​leather​ ​sofa​ ​is going​ ​to​ ​be​ ​very​ ​different​ ​than​ ​your​ ​campaign​ ​for​ ​creating​ ​a​ ​nursery​ ​for​ ​first-time​ ​parents. While​ ​these​ ​are​ ​generally​ ​pretty​ ​wide​ ​swaths​ ​of​ ​the​ ​public,​ ​at​ ​some​ ​point​ ​or​ ​another,​ ​digital marketing​ ​lets​ ​you​ ​find​ ​your​ ​buyers​ ​at​ ​exactly​ ​the​ ​life​ ​stage​ ​you’re​ ​looking​ ​for​ ​so​ ​you​ ​can create​ ​the​ ​tenor​ ​of​ ​your​ ​business​ ​to​ ​fit​ ​exactly​ ​their​ ​needs,​ ​right​ ​now.

The​ ​other​ ​benefit​ ​of​ ​digital​ ​marketing​ ​is​ ​that​ ​you’ve​ ​got​ ​a​ ​ton​ ​of​ ​wiggle​ ​room.​ ​This​ ​is​ ​the space​ ​where​ ​you​ ​can​ ​try​ ​a​ ​bold​ ​new​ ​campaign​ ​that’s​ ​speaking​ ​directly​ ​to​ ​your​ ​target audience.​ ​If​ ​you’re​ ​targeting​ ​a​ ​tech​ ​savvy​ ​audience,​ ​you​ ​can​ ​talk​ ​nerdy​ ​to​ ​them.​ ​Targeting a​ ​budget-conscious​ ​group,​ ​you​ ​can​ ​push​ ​your​ ​money​ ​saving​ ​strategies.​ ​The​ ​world​ ​is​ ​your digital​ ​oyster​ ​with​ ​this​ ​kind​ ​of​ ​marketing​ ​and​ ​it​ ​pays​ ​to​ ​speak​ ​to​ ​them​ ​in​ ​their​ ​language.​ ​It doesn’t​ ​matter​ ​if​ ​other​ ​audiences​ ​won’t​ ​“get”​ ​your​ ​ad​ ​because,​ ​thanks​ ​to​ ​the​ ​targeting​ ​of digital​ ​marketing,​ ​they’ll​ ​never​ ​see​ ​it.

So​ ​which​ ​should​ ​you​ ​use?​ ​Traditional​ ​marketing​ ​or​ ​digital​ ​marketing?

How​ ​about​ ​option​ ​C:​ ​all​ ​of​ ​the​ ​above!​ ​When​ ​you​ ​combine​ ​both​ ​digital​ ​and​ ​traditional marketing,​ ​you’re​ ​getting​ ​the​ ​best​ ​of​ ​both​ ​worlds.​ ​You’re​ ​getting​ ​the​ ​authenticity​ ​and realness​ ​of​ ​a​ ​tangible​ ​advertising​ ​strategy​ ​mixed​ ​with​ ​the​ ​cool​ ​hipness​ ​of​ ​a​ ​digital marketing​ ​campaign.​ ​When​ ​you​ ​work​ ​with​ ​a​ ​firm​ ​that​ ​handles​ ​both​ ​traditional​ ​and​ ​digital marketing,​ ​you’re​ ​getting​ ​experts​ ​who​ ​can​ ​help​ ​you​ ​carefully​ ​craft​ ​a​ ​multi-tiered​ ​campaign that​ ​excites​ ​and​ ​invigorates​ ​everyone​ ​you’re​ ​trying​ ​to​ ​reach.​ ​A​ ​truly​ ​great​ ​marketing​ ​firm will​ ​help​ ​guide​ ​you​ ​in​ ​both​ ​arenas,​ ​merging​ ​the​ ​authoritative​ ​brand​ ​voice​ ​of​ ​traditional​ ​with the​ ​here-and-now​ ​of​ ​digital​ ​to​ ​make​ ​your​ ​ad​ ​dollars​ ​count.

Your​ ​business​ ​is​ ​unique​ ​and​ ​so​ ​are​ ​your​ ​customers.​ ​You​ ​need​ ​a​ ​strategy​ ​that​ ​understands and​ ​speaks​ ​to​ ​your​ ​audience.​ ​We’re​ ​experts​ ​in​ ​both​ ​traditional​ ​and​ ​digital​ ​marketing spaces​ ​and​ ​we​ ​work​ ​closely​ ​with​ ​you​ ​to​ ​develop​ ​a​ ​fully​ ​comprehensive​ ​strategy​ ​that’s uniquely​ ​perfect​ ​for​ ​you.​ ​There’s​ ​no​ ​right​ ​or​ ​wrong​ ​answer​ ​for​ ​developing​ ​your​ ​marketing plan.​ ​It’s​ ​all​ ​about​ ​figuring​ ​out​ ​the​ ​sweet​ ​spot​ ​that​ ​is​ ​going​ ​to​ ​hit​ ​exactly​ ​the​ ​right​ ​points​ ​to create​ ​the​ ​total​ ​package.

Give​ ​us​ ​a​ ​shout.​ ​We’d​ ​love​ ​to​ ​sit​ ​down​ ​with​ ​you​ ​and​ ​figure​ ​out​ ​how​ ​to​ ​bring​ ​your​ ​brand​ ​to life.

Leave a Comment

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Not readable? Change text. captcha txt

 

Privacy Policy

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec blandit blandit ipsum, quis vestibulum turpis vehicula id. Donec quam eros, tincidunt id eros eu, bibendum scelerisque ipsum. Maecenas tincidunt sed sem id efficitur.

Hulla gravida, magna cursus fringilla sollicitudin, massa turpis pharetra tellus, at tempor nulla erat ac diam. Integer semper magna aliquet commodo mattis. Pellentesque magna erat, sagittis at sagittis non, tincidunt non dui. Duis sagittis justo id nisi ullamcorper porta. Etiam quis magna justo. Duis in odio convallis, laoreet dui non, mollis purus. Fusce ut ornare tellus. Vivamus id dui aliquet, laoreet est nec, lobortis leo. Nam ut dapibus nibh, id euismod ipsum. Praesent dui sem, aliquam et luctus ac, laoreet a enim. Nunc tempor dolor et consectetur egestas. Proin arcu ex, imperdiet suscipit urna eget, euismod condimentum nisi. Vivamus varius mauris a erat lacinia lacinia. Donec consectetur ac lorem ac condimentum. Ut id ex sit amet odio tempus bibendum vel vitae risus. Morbi in ipsum quis justo ornare egestas. Donec volutpat ipsum sed odio luctus, a facilisis lectus mattis. Curabitur condimentum risus erat, a ornare tellus sagittis ac. Ut id ligula sit amet leo vehicula volutpat. Suspendisse consequat fringilla volutpat. Nam dui erat, imperdiet in lacus varius, ullamcorper consequat nunc. In aliquet orci quis placerat tincidunt. Integer ante nisi, ultrices at porta eu, varius vel nibh. Quisque sed libero justo. Curabitur pretium leo quis condimentum suscipit. Sed nec luctus neque. Praesent id sagittis dolor. Interdum et malesuada fames ac ante ipsum primis in faucibus. Quisque ultrices sapien quam, sed molestie magna pellentesque sit amet. Fusce mollis elit quis fringilla dignissim. Aliquam erat volutpat. Donec faucibus libero elit, vitae porttitor sapien aliquet nec. Donec in arcu nec lacus tempor ultrices blandit id leo. Morbi mattis eleifend tortor, non laoreet justo rutrum vel. Praesent fermentum faucibus urna. Quisque eleifend ullamcorper nisi, sit amet laoreet dolor porttitor non. Sed sed interdum erat. Morbi non elit nunc. Fusce lacinia ac est sed luctus. Donec nibh nisl, pharetra eu quam vel, malesuada efficitur dui. Fusce molestie rutrum ligula, ut finibus justo consectetur in. Nullam magna sem, euismod eget viverra at, venenatis vel felis. Sed sed ipsum vel risus tristique laoreet non ut odio. Aliquam nec lorem at purus ultricies blandit. Maecenas vel sem in metus tristique scelerisque quis nec orci. Nulla maximus dapibus turpis sit amet fermentum. Praesent volutpat massa in ex molestie, ac faucibus arcu lobortis. Pellentesque sed sagittis ipsum. Aenean at tellus eu diam pharetra sodales eget quis erat. Pellentesque fermentum risus quis pellentesque viverra. Aliquam sit amet purus ut eros pretium tempus at id nisi. Quisque fermentum tristique nisi, ac pretium leo condimentum sit amet. Donec dapibus in est id maximus. Nunc aliquam justo vitae ligula dignissim ultricies. Nam facilisis, magna luctus condimentum viverra, augue ipsum euismod sem, vitae egestas elit libero vel nulla. Morbi eget vehicula libero, id convallis elit. Duis tincidunt mollis felis sit amet feugiat. Duis quis eros dolor. Duis ultricies vel quam eu eleifend. Ut nec porttitor nulla. Nunc eget ligula lectus. Sed vel nibh vitae leo consequat vulputate ut quis eros.

 

 

05/12

Business Development Manager

APPLY NOW

Do you have extensive experience in marketing?
  Are you looking to use your experience to focus on getting new clients?
  If you do, we want to hear from you!

 

What we are looking for:

Reporting to the Managing Director, this role is focused on generating outbound leads, and
working on converting a large number of warm, inbound inquiries that already want to work with
us. You need to meet them, understand their needs, create and present a pitch to convert them
into a client.

The ideal candidate will have the following:

  • 1-2 years experience in marketing
  • Experience in an agency environment is a bonus
  • Experience using CRM is a bonus
  • Experience in Facebook advertising
  • Hunger to convert sales
  • Have pitched marketing services before
  • Passion for marketings
  • High level of energy
  • Strong interpersonal skills
  • All other ad hoc administration in relation to your role
  • General support to the Managing Director including research and promotional activities

Compensation will be salary and commission.

If you tick all the boxes and want to apply for this position, please apply with a cover letter,
stating why you are the best candidate for the position and your resume. Applications should be
made out to Sanket Bhasin, the Managing Director.

 

 

why do you need a marketing plan